A Newly Imagined
Global Fast Fashion Brand
JustFab, Rebrand
New Look & Feel
With JustFab hitting their 10-year anniversary milestone, they needed a “glow up” to celebrate as well as better visualize who they are and what they stand for. We wanted to create a look that communicated the company culture and embody their vision—to be shoe forward, fashionably innovative and member-focused.
Our goal was for all visuals to feel feminine, modern and elevated. Our assets are clean, simple and cohesive across all channels.
With JustFab hitting their 10-year anniversary milestone, they needed a “glow up” to celebrate as well as better visualize who they are and what they stand for. We wanted to create a look that communicated the company culture and embody their vision—to be shoe forward, fashionably innovative and member-focused.
Our goal was for all visuals to feel feminine, modern and elevated. Our assets are clean, simple and cohesive across all channels.
Modern FemmeThe illustration style evolved with the new branding style with clean lines and simple animations.
ROLE
Art Direction
User Interface Design
User Experience Design
Graphic Design
Illustration
User Interface Design
User Experience Design
Graphic Design
Illustration
JustFab S/S Campaign
2020
Cars, Cameras and Adventures
Influenced by the travel season in the spring and summer time, the S/S 2020 campaign is inspired by the fun and alluring vibe of taking a road trip. Whether it’s jumping in a car or on a motorcycle, there is something so captivating about the open road with the way the road snakes endlessly ahead, surrounded by stunning scenery.
Influenced by the travel season in the spring and summer time, the S/S 2020 campaign is inspired by the fun and alluring vibe of taking a road trip. Whether it’s jumping in a car or on a motorcycle, there is something so captivating about the open road with the way the road snakes endlessly ahead, surrounded by stunning scenery.
Hidden GemsFilm frames were used as an accent to capture freedom, spontaneity and discovery along the way of the road trip.
ROLE
Art Direction
Graphic Design
Graphic Design
A selection of creative
concepts & design for JustFab
monthly promotions
2019-2020
ROLE
Art Direction
Graphic Design
Graphic Design
Selection of Still Life
for JustFab Editorials.
2019-2020
ROLE
Creative Direction
Art Direction
Prop Styling
Art Direction
Prop Styling
Print & Digital Solutions for HauteLook,
a Nordstrom Company.
2018
ROLE
Art Direction
Graphic Design
Graphic Design